Thursday, July 28, 2016

Day 69 • Count Up To 50! — TBT — A throwback to circa 1993. American Greetings Life Magazine Outsert Ad Illustrations.

This was a style proposal piece for the American Greetings ad. AG liked it but felt it was too over the top for the Life Magazine ad. We did more streamlined versions of the illustrations — still pastel, but not as "balloony" and with less marks showing. The job went all the way through the keyline stage and at proofing they killed the art and went with photography.


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